Identity and packaging design for Hagelswag, a dutch chocolate sprinkles producer.

Hagelslag, the famous dutch breakfast made of chocolate sprinkles spread on bread, crosses the Atlantic Ocean heading to the old city of New York, New Amsterdam in the past.

The goal was to design something trendy but inspired by the old trading packages, as well as telling the story of Gerbrand Slag. Always having in mind the challenge of communicating the high quality of the chocolate it is made of and showing the product as good as it is.

Photography by David de Jong,

Hagelswag website

Featured in the Dieline

Work developed at Positivity Branding.