Rationalising and bringing accessibility to a complex communication

The Royal Dutch Medical Association (KNMG) is the professional organisation for doctors of The Netherlands. Designed in the late 90s, the previous identity was not accessible and lacked uniformity. On top of that, the identity suffered from such diversity of affiliate logos, that it made KNMG products and services look fragmented.

We created the entire corporate design program, including the design guidelines, resulting in a refreshing, clean, confident and contemporary look & feel for the leading medical association.

KNMG website

Work developed at Positivity Branding

Previous logos